Google

Google is only trying to give users exactly what they want. The acquisition of DoubleClick will create a more targeted audience for online ads. Advertisements aren't a new thing on the Internet, we see ads everywhere we look every single day. As a consumer, I appreciate a targeted ad, it makes it easy for me to find something I might be looking for, however these ads are equally as easy to ignore. Google helps me tremendously as a consumer and an advertiser. I use Google Analytics to get detailed information about who is visiting my site, how long, what pages they clicked on, etc. I can adjust my site to attract more visitors and use Analytics to see if these adjustments are working. This is a free feature for me to use and it has really helped my website a lot. I don't see a problem in collecting information from users. Even with email storage, I think that is so interesting that we have records of conversations with people. Thinking about this from a historical perspective, that database would be amazing to document our history. We've seen personal letters of the published in books and in museums and it's a great way for us to learn what life may have been like in a certain time period. As far as copyright issues, from my experience, I will use Google to find initial information, then I'll go to the source for more information. Google becomes a promoter for other sites. Google is an amazing free tool available for anyone with an Internet connection. We are so lucky to have such a great resource. There is potential evil that could happen to this information in the wrong hands, but I trust Google and will continue to take advantage of everything it has to offer.